OREO 4P'S

PRODUCT

Oreo is a trademark for a popular sandwich cookie by the Nabisco Division of Kraft Foods. The current design consists of a sweet, white filling commonly referred to as 'cream' or 'creme', sandwiched between two circular chocolate or golden cookie pieces.
Over 491 billion Oreo cookies have been sold since they were first introduced, making them the best selling cookie of the 20th century. Its most recent packaging slogan is "Milk's Favorite Cookie", which is a slight change from the original, "America's Favorite Cookie" (though some packages in the U.S. still use the original slogan).
Now there are many different types of Oreos. Grocery stores throughout the world are
stocked with the Original Oreo, Double Stuff Oreo, Mint Oreo, Reduced Fat Oreo, Original Golden Oreo,Oreo Cakesters, Fudge Oreos, Halloween Oreos, Christmas Oreos.





Nabisco (National Biscuit Company) introduced the Oreo cookie to the world in 1912. Since then, they have sold over 362 billion cookies making them the best-selling cookie ever.

Whether you twist the cookies apart and lick the white filling or you simply dunk them in milk or you eat them plain... Oreo cookies are a classic snack that have stood the test of time.

PLACE
Oreo cookies are sold around the world.

PROMOTION

Nabisco began a marketing program in 2008, advertising the use of Oreo cookies in a game called DSRL, which stands for "Double Stuf Racing League." The DSRL was introduced one week prior to Super Bowl XLII. This sport had also been endorsed by football brothers Peyton Manning and Eli Manning.Sisters Venus and Serena Williams have also joined, and challenged the Mannings to a race, which started on January 18, 2009. A new campaign has started for golden double stuf Oreo cookies with the brothers being challenged by Donald Trump & "Double Trump" played by Darrell Hammond; the date for this competition was January 24, 2010. The Mannings won in both cases.
Nabisco also held a worldwide Oreo Stacking Competition. Jordan White from the United States Won the final contest.